Want to crush it? Focus on the SEO essentials. Learn the techniques you would like to understand and the way to optimize your website for fulfillment .
1. Mobile-First
Google officially began rolling out the mobile-first index in March 2018.
According to Google’s Danny Sullivan:
“Neither mobile-friendliness nor a mobile-responsive layout are requirements for mobile-first indexing. Pages without mobile versions still work on mobile, and are usable for indexing. That said, it’s about time to move from desktop-only and embrace mobile :)”
Here are some basics for creating your site mobile-friendly:
1.Make your site responsive to any device – be it desktop, mobile, or tablet.
2.Always scale your images when employing responsive design, especially for mobile users.
3.Use short meta titles. they're easier to read on mobile devices.
4.Avoid pop-ups that cover your content and stop visitors from getting a glimpse of what your content is all about.
5.Less is often more on mobile. In a mobile-first world, long-form content doesn’t necessarily equate to more traffic and better rankings.
3.Don't use mobile as an excuse for cloaking. Users and search engines got to see an equivalent content.
