I'm going to show you exactly how to rank on the first page of Google step by step in fact I use this exact formula to rank on the first page of Google for competitive keywords like link building tools backlinks in the SEO checklist I' I used to hate SEO that's mostly because my first website monk wouldn't ranked no matter what I did it was super frustrating I hate u I c you I see how to make matters worse I was falling all the advice that I read from so-called SEO experts cray content add keywords to repay make sure that your site loads fast yeah that stuff can help a little but it's not going to rock at your site to the top of Google's first page and when I realized that I decided to run lots of That title tags back-links anchor text internal links and more and over the years I started to put the pieces together forward to today and a ranked number one in Google for tons of competitor keywords like no-follow links and Success magazine recently called me the world's foremost expert on search engine optimization okay enough bragging now it's time for me to review the process that you can use to wreck on the first page of Google step by step so let's kick things off with .
step number one finds three keywords to your first step is to find three keywords these are keywords that you'll create content around in the next step and here's exactly how to find a great low competition keywords first head over to answer the public this preschool science questions that people ask on forums blogs and on social media and it turns those questions into awesome keywords the best part the keyboard that you get you d are usually long-tail keywords in case you haven't heard of him them before long-tail keywords are just keywords that are law and very specific for example a keyboard like a keto diet is a short tail keyword but keto diet breakfast recipes is a long tail keyword even though not
people tend to search for long-tail keyword they're also not super competitive which makes them perfect keywords to go after if you're just starting out another way to find keywords believe it or not Reddit just head over to a subreddit where your target audience hangs out and take a look at the topics that people are talking about you can either Poppy's Topics in San to the public Define long longtail versions of these topics finally head over to exploding topix.com this is another free tool that bubbles trending topics and industries like Tech Health fashion marketing and more these topics are relatively new to keywords that people use to find information on them aren't usually pay s le so so what you have at least three keywords ready to go it's time for step number two to create epic content so I recently teamed up with buzz sumo to analyze 912 912 million 912 million particles in one of our most surprising findings was that most content on the web doesn't get shared or link to in fact we found that 94% of all articles online
zero links Linx zero and it's a simple reason for that most of the content that people publish isn't that great and if it's not great it's going to get lost among the millions of blog post tweets in twitch streams that come out every day everyday so for your content to stand out it can't just be good or even great for your content to be something that someone else would want to actually linked to it needs to be it needs to be now there's no formula for creating epic content or else everyone would do it but there are a few things you can do to increase the odds that people will share and more importantly to play y to publish content that's long and in in-depth the bus Tim of study that I mentioned earlier uncovered a little interesting nugget and that nugget was that longer content gets more Lakes than short contact specifically long long form content gets an average of 77% more backlinks then short content does this mean that publishing longer content will automatically bring in thousands of length of course not publishing in-depth content that
cover an entire Topic in death that can increase the odds that people linked to you link to you for example this post my blog is 4700 words long and because this post has everything there is to know about link building in one place over a thousand different sites sites have linked to it next you want to add a hook to your content is something that would make a blogger or journalist journalists want to link to your content your hook can be a stat a case study example a unique strategy a rare interview at all or widget or even a visualization to link to this can work for example a few years ago I publish this case study of how I increase my blog conversion rate the hook in this case was a specific case study that people could reference I also wrote about unique strategy in that case study called the content upgrade which was another Hook and because my page wasn't just high quality content but included several hook lots of people have linked to that post now they're epic content is ready to go it's
for step number three keyword optimize your content on-page SEO has changed a lot over the last few years back in the day she keyword optimization with all about stuff in your page with keyboards but that doesn't work anymore instead the goal of on-page SEO today is to give Google Google Google contact about what your page is all about yes you still want to use keywords on your page but you also need to help Google understand your pages overall at it your first step is to included Target keyboard and a few important places on your page that way cool can understand that your page is about that specific term specifically you want to add your keyboard to these areas of your time to give Google more context about your page and the best way to do that LSI keywords are words and phrases that are closely related to your target keyboard put another way their terms at 10 to show up next your keyword around the web for example
your target keyboard was Fresh Prince LSI keywords will be terms like this and when Google Sees these LSI keywords on your page it makes them say we're confident that this page is actually about that topic you can find these LSI keywords by searching for your keyboard and then scrolling to the bottom of the search results the Bold suggested she works here usually make great LSI keywords then sprinkle in a few of these LSI keywords on your page and you're good to go with that let's Dive Right at the stop number for Optimizer content for users back in the day Google it right Pages based almost 100% on who had the most on are still important and I'll show you exactly how to build backlinks in the next what's a wreck in Google today backlinks are enough your content also needs to be optimized for users that's because Google pay the very close attention to how people interact with your site in the search results and if they noticed that people are clicking on your site and it quickly heading back to Google Google they'll down rock you rack you next bring next but if they see users sticking on
the page that's a sign that your given Google searchers what they want this is awesome and you'll usually get rankings to boost with that his exactly how to optimize your content for users so they stay on your page first structure contents of people start getting actionable info ASAP in other words you don't want to start your post off with a long explanation about why the topic is important that's only going to make people bounce instead use a short intro then get right into the steps tips recipes workout u gooing to comer to cover in your post for example in this post from my blog I don't get into a long back story about Sysco is important instead I have a brief V Line intro then it's time for the first strategy next make sure that your content design is on point studies show that people largely judge your site based on a design first and content second so if your site looks like this you can expect
high bounce rate right now that doesn't mean that your site needs to win any Design Awards or look fancy in fact in my experience a simple design tends to work best for example if you look at this post there's nothing remotely fancy about it but it does have a clean design that makes it easy to read and skin which of these has to our last step number 5 build backlinks are backlinks still important for SEO yeah, in fact, perficient digital has been tracking the importance of back length over the ears and they fell d a ut they found that links are just as important today as they were since they first start started tracking them and if you follow the steps so far by creating epic content optimizing it for the user and adding hooks you already have a strong foundation for building backlinks it's just a matter of getting your content out there to build those links and the best way to do that broke in LinkedIn Linked, In fact, I used broken link building to get
from a super authoritative website here's how it works first fight of a broken link on a page that you want to get a link from I personally use the help we'll check my lace extension for Google Chrome which is free it automatically crawls all the links on a page you want to find a post on your site that will make a good replacement for the dead link, for example, I recently found a broken link on this page and after looking through my site I found this posted that would be a pretty good replacement now it's not a one-to-one match to what the person link to but it's close enough finally reach out to the person that runs that site and ask them to swap out the dead link for a link to your content for this process you can work with an email script as you send these out but I don't recommend sending out the same generic email to a hundred different people, in fact, an Outreach study that is recently done with pitch box found that personalized emails emails emails
emails got 32% more replies than emails that use the same pitch for everybody for example you can see that this broken link build an email that I recently sent out is super personalized now before we close to the article I want to show you a quick bonus ou know can be using stock photos on your site hurt your Google rankings as it turns out they might the folks at reboot online recently ran an interesting experiment 10 brand new websites all optimized around a keyword that they made up for the experiment on five the sites they use V stock photos that were already used on a bunch of other websites for the other five they took their images that way they were 100% unique so what are they find they discover that the 5 websites that had Unique Images which are the green lines in this chart you see here UC here outrank the site that didn't use unique images which other are their red lines from the chart so what's the bottom line whenever you can try to use.